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Business in Society Cases
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Patient Choice in The NHS
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The NHS has undergone periodic bouts of reform. Recent reforms
(like some of those in the past) can be understood as attempts to move
from hierarchical modes of governance to market based ones. Here are
some relevant quotes from a paper I wrote in Public Administration:
"‘ Choice ’ for patients is the cornerstone of the recent
government White Paper (2004). It is clear that patient choice will create
markets and market forms of governance, something which raises conflicts
with the founding principles of the NHS. Choice is also used to signal the
responsibility patients have to improve their own health, and to imply a
liberating redistribution of power. These and other senses of choice
suggest that examining the term is useful in understanding NHS governance,
and examining whether it is simply a (market) governance mechanism, or
signals new forms of engagement in the co-production of healthcare."
"The moral, political and organizational complexities inherent in
making sense of healthcare governance and accountability are glossed over,
as choice is used to signal seemingly straightforward causal processes:
Patient choice will be a key
driver of the system and resources will
flow to those hospitals and
healthcare providers that are able to
provide patients with the
high-quality and responsive services they
expect. (DH 2004a, p. 12)
This implies that systemic improvement is conditioned by a simple
relationship between choice (implicitly competition), quality and
resources. One problem with choice is that it presupposes inequality (or
choice would be redundant), which is antithetical to the founding values
of the NHS. Informed choice also requires access to information, and,
potentially, mobility (if it means travelling elsewhere for treatment).
Both of these are forms of immaterial, or non-economic ‘ cultural
capital ’ (Bourdieu 1986). Using Bourdieu ’ s (1986) framework, they
are ‘ embodied ’ , directly incorporated within individuals and infl
uencing what is in their power to do. Embodied capital cannot be
transmitted instantaneously and inequalities in this type of capital are
not immediately obvious. The costs of transferring this type of capital
are also high. This can mean that inequalities are harder to address, and
that patterns of inequity are reproduced (Bourdieu and Passeron
1977)."
So, introducing this governance reform 'patient choice' may result in
inequality, or be contrary to the NHS founding principles.
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REFERENCES
Bourdieu , P . 1986 . The Forms of
Capital , in J . Richardson ( ed .), Handbook of Theory and
Research for the Sociology of Education . London : Greenwood
Press , pp . 241 – 58 .
Bourdieu , P . and J . Passeron . 1977 . Reproduction
in Education, Society, and Culture . Beverly Hills, CA : Sage .
DH (Department of Health) . 2004c . ‘ Choosing
Health: Making Healthier Choices Easier ’ . London : HMSO .
Morrell, K. (2006) 'Policy as Narrative: New
Labour's reform of the National Health Service', Public Administration,
84, 2, 367-385.
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Open Source Software
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A really nice, recent paper describe the phenomenon of open source
(free, shared over the Internet) software - suggesting it can be seen as a
new form of governance. It's not a market, network or hierarchy the
authors argue. Here are some relevant quotes, the paper's reference
is:
Demil, B. and Lecocq X. (2006) 'Neither Market nor
Hierarchy nor
Network: The Emergence of
Bazaar Governance', Organization Studies,
27(10): 1447–1466.
p1447
"A growing body of literature describes the open source phenomenon in
the software industry. Drawing on transaction cost economics, we propose
that open source projects illustrate a new generic governance structure
— which we label bazaar governance — based on a specific legal
contract: the open licence. We characterize this structure in terms of its
strengths and weaknesses and compare it to market, firm and network forms.
Low levels of control and weak incentives intensity are distinctive
features of bazaar, lending a high uncertainty to governed transactions.
However, bazaar governance promotes the openness of open source
communities, which can generate strong positive network externalities and
subsequent efficiency in cumulative transactions."
pp1477-8
"Through the 1960s, the sharing of basic software source code among
programmers was commonplace and informal (Lerner and Tirole 2002). The
concept of cooperative source-code development across a network, however,
was born with the Advanced Research Projects Agency Network (ARPAnet),
established in 1969 by the US Department of Defense. By the beginning of
the 1980s, efforts to formalize this informal development methodology had
begun to appear. In 1985, Richard Stallman designed the GNU General Public
License (GPL) in response to MIT’s decision to license some of the
source code of its software to commercial firms. In 1991, Linus Torvalds
released the core source code for the Linux operating system in an
internet newsgroup, looking for improvements. But it was not until
internet access became widespread that free software really bloomed.
Because ‘free’ software ‘might understandably have an ominous ring
to the ears of business people’ (Von Hippel and Von Krogh 2003: 210),
the term ‘open source’ was coined to emphasize the practical benefits
of open licensing and to extend most of the free software principles to
for-profit organizations (Raymond 1999). Open source gained public
recognition in 1998, when Netscape decided to make [over page] its Web
browser an open source product (Mozilla) and IBM adopted the Apache Web
server, another prominent open source product. Interactions between open
source projects and private companies soon became commonplace,
demonstrating that open source is not only an ideological movement but
also a sustainable business model."
A simplified version of the diagram they use to outline this is shown
below:
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Market
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Hierarchy
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Network
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Bazaar
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Incentives
High
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Incentives Low
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Incentives Mid
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Incentives Low
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Control Low
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Control High
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Control Mid
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Control Low
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e.g. buying
and selling shares
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e.g. working
in a bureaucracy
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e.g.
collaboration between firms
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e.g. open
source software
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The BBC - Building 'Public Value'?
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In 2004, the BBC put forward a bid to keep its unique status among
broadcasters. This bid was anchored in the language of 'public
value', a phrase coined by the Harvard academic Mark Moore to describe the
common task facing managers in public organisations. While private
sector managers can talk about maximising shareholder value (so Moore
argues), it is harder for public sector managers to talk about their sole
or prime purpose in this way. This is because public organisations
serve many different purposes and constituencies (they have a different
'authorising environment'), and they do not make a profit like private
sector companies do. This is an interesting case for exploring what
things can and cannot be measured and costed, for seeing whether there is
or should be a difference between public and private organisations, and
for understanding the provision of a public good, i.e. broadcasting.
The more we accept that there are differences between these things, the
more convincing the case the BBC makes for special treatment is.
Here are some quotes showing how the BBC makes its case. The full
document, 'Building public value
Renewing the BBC for a digital world', is freely available on the web.
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p6
"Broadcasting is a civic art. It is intrinsically public in
ambition and effect. We may experience it individually, but it is never a
purely private transaction. To turn on a TV or radio is to enter a
communal space and to be constantly aware of and influenced by that fact.
This shared experience may itself represent a significant public value –
the communal glue which some call social capital. But that is only
one of many potential wider benefits. A programme may make me more likely
to vote, or to look at my neighbour in a new, more positive light. It may
encourage both of us to spruce up our houses and improve our
neighbourhood. A programme I turn to for pure relaxation may unexpectedly
teach me something of real value. In a national emergency, the right
broadcast information might save my life."
p8
"The BBC creates public value in five main ways:
• Democratic value: the BBC supports civic life and national
debate by providing trusted and impartial news and information that helps
citizens make sense of the world and encourages them to engage with it.
• Cultural and creative value: the BBC enriches the UK’s
cultural life by bringing talent and audiences together to break new
ground, to celebrate our cultural heritage, to broaden the national
conversation.
• Educational value: by offering audiences of every age a world
of formal and informal educational opportunity in every medium, the BBC
helps build a society strong in knowledge and skills.
• Social and community value: by enabling the UK’s many
communities to see what they hold in common and how they differ, the BBC
seeks to build social cohesion and tolerance through greater
understanding.
• Global value: the BBC supports the UK’s global role by being
the world’s most trusted provider of international news and information,
and by showcasing the best of British culture to a global audience.
These are the BBC’s public purposes."
In arguing for its special status, the BBC made the case for what it
thought the particular authorising environment that governed its work should
be. It promoted certain governance reforms in the wake of a scandal
relating to the way in which one of its reporters had characterised the
government's treatment of intelligence information. These governance
reforms were less far reaching than many of its competitor organisations
had wanted.
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